Big data and the Internet of Things are two technological wonders that are changing our lives. Our machines, equipment and devices are continuously connected and communicating with each other, and billions of devices are recording data at all times - sensors, microphones and cameras are attached to everything that we have - whether that's industrial hardware, our phones, our … [Read more...] about How Big Data is Changing the Insurance Industry
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
How to Use Location Data to Get Ahead of the Competition
It's no longer business as usual in the retail industry. It's not enough to know your customers and to provide them with the best services and products. One tiny piece of information --where the customers are -- is the game changer. Retailers can use location data to obtain this information. Location data refers to the trajectories of people and objects. In the retail industry, … [Read more...] about How to Use Location Data to Get Ahead of the Competition
How Big Data Can Help With Streamlined Fleet Tracking
According to a survey by eyefortransport, almost half of businesses considered that the biggest benefit of adopting fleet tracking technologies was the improvement of fuel and route management. What makes these technologies so effective in these areas of activity? The collection and the analysis of the "big data" such as mileage, route speeds, fuel usage and delivery times are … [Read more...] about How Big Data Can Help With Streamlined Fleet Tracking
RELX Group: The Transformation to a Leading Global Information & Analytics Company (Part 2)
With the world changing so rapidly, every company or organization that adapts to the changes becomes an example for all others. One very recent example for all companies to learn from and implement in their own decision making is the transformation of RELX Group to a leading global information and analytics company. I mentioned in my previous article, and the first part of this … [Read more...] about RELX Group: The Transformation to a Leading Global Information & Analytics Company (Part 2)
What’s Wrong with Big Data
Big data may be the technology getting all the buzz nowadays, but that does not mean that it is infallible. Big data has wreaked havoc in many situations, yet the exact reasons are not always clear. They could be the detection of false positives, technical glitches, lack of tools, shabby data, incorrect data or even unnecessary data. Needless to say, if you have some of the … [Read more...] about What’s Wrong with Big Data
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
