Big Data technologies are actively discussed in the industry for at least the last five years. It would seem that this time is enough for the transition of big data from the field of speculation to the practical plane, into the class of productive use technologies, but last year Gartner analysts excluded Big Data from breakthrough technologies and the Hype Cycle schedule. The … [Read more...] about Big Data and The Cloud: The Meeting Place Cannot Be Changed
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
Why Modern Marketers Also Need to Be Data Doctors?
Over the years, marketing in the B2B sector has come a long way, especially when it comes to personalisation and hyper-relevant communication. Although personalisation tools have been at marketers' disposal for years, not every marketer is reaching out the right prospects with the right message at the right time. This is where data comes into play, giving contextual insights … [Read more...] about Why Modern Marketers Also Need to Be Data Doctors?
A Guide to Understanding and Using Big Data in Marketing
Data-driven marketing has been helped with the use of big data. Marketers have access to massive amounts of data streaming to them at lightning speeds from various channels. This data is rich with information about customers that marketers can use to personalize campaigns making them more relevant and effective. Research has shown that companies, in general, are factoring data … [Read more...] about A Guide to Understanding and Using Big Data in Marketing
The Opportunities and Challenges of Cloud Computing and Big Data
Big data is a general term that is used to refer to all kinds of data that exist in the current world of business. From digital data and records for healthcare facilities to the massive paperwork in government agencies which is archived for future references, technology has given us a service-oriented architecture to analyze such information for our own good. Big data can never … [Read more...] about The Opportunities and Challenges of Cloud Computing and Big Data
Using Real-Time Marketing and Machine Learning based Analytics to Drive Customer Value Management
The value of data-driven Customer Value Management or CVM cannot be underrated. Data and other algorithms/analytics that shape data are an imperative part of customer value management in a telecom company. With enhanced customer expectations, it is up to the ability of telecom companies to provide customers with a seamless experience and to also ensure that they help boost … [Read more...] about Using Real-Time Marketing and Machine Learning based Analytics to Drive Customer Value Management
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
