Defining your company's core competency ”what you do really well ”can set you apart and secure a trajectory of success. Pharma's core competency has evolved over the years. Initially, it was research and companies that were fortunate enough to discover major blockbuster drugs enjoyed profitable periods of market exclusivity. However, once the pharma market consolidated into … [Read more...] about Why Data Analytics Should Be Pharma’s New Core Competency
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
Seamless Customer Experience for Telecoms: A Practical Approach
In this age of data and convenience, customers across the globe are getting used to great customer experience from numerous companies. Big names such as Google, Apple, Amazon, and many others lead the way when it comes to ensuring a seamless customer experience. While these names lead the front, Telcos lag behind when it comes to their perception of great customer … [Read more...] about Seamless Customer Experience for Telecoms: A Practical Approach
Achieving Greater Customer Intimacy With Technology
We recently spoke with Dan Cantorna, Director of Data Innovation at Collinson Group to give us his thoughts on how the landscape was looking Data Science and the customer journey and here are his thoughts... Over the past year we have seen advances in facial recognition and next-generation voice technologies which provide an ever-improving Artificial Intelligence-based (AI) … [Read more...] about Achieving Greater Customer Intimacy With Technology
How the Crossroads of Creativity and Big Data Will Impact Digital Marketing
In the past, two most important forms of marketing were the B2B (business-to-business) and B2C (business-to-customer). The major flaw of these two systems lay in the fact that it generalized the receiving side of your messages and formed them into two incoherent, non-homogenous groups. In other words, while B2C methods promised to get a great response from your customers, … [Read more...] about How the Crossroads of Creativity and Big Data Will Impact Digital Marketing
The Future of Big Data Content Marketing Hangs in the Balance
As I write this, there are two major developments affecting the future of content marketing. The first development has already rolled out on Facebook, and it's a hint of what may come to be on an even broader level. I wrote about this in my post about the changing face of social media marketing. According to Shade Digital owner Ryan McDonald, The same tactics allegedly used by … [Read more...] about The Future of Big Data Content Marketing Hangs in the Balance
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
