Until recently, the growing popularity of images on social media and in consumer communication has been widening a gap in marketers' capability to analyze consumer sentiment and preferences. Now this gap is soon to close as image analysis technology finally gives digital platforms the gift of sight, enabling marketers to monitor not only consumer chatter, but also huge volumes … [Read more...] about Image Analysis in Marketing: See How it Can Make a Difference
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
Why Google Duplex Did Not Pass The Turing Test
Recently, a lot of press was given to Google's Duplex Artificial Intelligence (AI) bot. Watch a video of the demonstration here. The Duplex bot calls businesses, such as a restaurant, on your behalf and makes a reservation. It does this by actually having a conversation with the human on the other end of the line. The voice is totally realistic, and in test cases, the humans … [Read more...] about Why Google Duplex Did Not Pass The Turing Test
How to Manage Big Data More Efficiently
Data management entails governance, organization, and administration of large data files. You may want to archive or send large files of both structured and unstructured data and documents to make sure every department of your company is on the same page. Companies are using big data solutions to keep up with the rapid growth of data pools. Effective management of data enables … [Read more...] about How to Manage Big Data More Efficiently
What Do Smart License Plates and Their Data Mean for Consumers?
California is the first U.S. state to begin a trial of digital license plates and is focusing on Sacramento for the test. Statistics from late May found that only 116 cars in California have the high-tech plates so far. However, under the pilot program's rules, that number could rise to approximately 175,000 ” equaling one half of 1 percent of the total cars in the state. The … [Read more...] about What Do Smart License Plates and Their Data Mean for Consumers?
The Future of Data-Driven E-Commerce
After looking at the e-commerce picture quite a bit, I've come to a conclusion: any attempts to simplify the situation should be treated as suspect. Yes it's true that e-commerce is disrupting retail and is a real threat to brick-and-mortar. But it's also true that plenty of people still want to go to stores. If anything, the future is omnichannel, and if anyone is going to … [Read more...] about The Future of Data-Driven E-Commerce
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
