In a data-driven world, it's odd that gut instinct still plays such a big part in business decisions. But why isn't surprising: Not only do businesses have more data than they can handle, but they're also using a tool never designed to gather BI (Business Intelligence) in the first place. That tool is Excel; approximately 1 in 5 businesses are using spreadsheets as the main … [Read more...] about BI Strategy Beyond Excel
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
The Case For Combining Customer Analytics And Research Teams
Traditionally, large organizations have both a research organization and a customer analytics organization that are distinct from each other and often in entirely different chains of command. I have seen many organizations where there is tension between these two organizations. Neither seems willing to acknowledge the value of the other and this causes opportunities to be … [Read more...] about The Case For Combining Customer Analytics And Research Teams
The Importance of BI to Your Business
Business Intelligence is what helps business owners get insights from the data. BI has been available for quite a while now. However, the market has evolved to solve the problems that arise from the growing demand. Data is so valuable that it may be the difference between succeeding and failing in business. BI technology has enabled the small companies to make the most out of … [Read more...] about The Importance of BI to Your Business
How Business Data Supply Services Have Changed Post GDPR
The morning of 25th May 2018 brought a new dawn in the digital era when the General Data Protection Regulation, popularly termed as GDPR, came into practice. As a strict regulation for private companies that sell or store personal information, the announcement came as an assurance to the citizens of EU and EEA who were apprehensive about the security of their sensitive … [Read more...] about How Business Data Supply Services Have Changed Post GDPR
Is Big Data Creating More Stress?
Big data technology is transforming society and businesses and helping researchers create an exciting new world for future generations. Information technology specialists use big data systems to sift through enormous amounts of information, revealing in-depth insights about human behavior. Health care researchers use this information to better understand how daily life impacts … [Read more...] about Is Big Data Creating More Stress?
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
