Customer Success is just another buzzword, but does it really matter? Buzzwords come and go. However,a quick peek into their journey helps assess which are likely to stay. Consider this global comparison of various Customer-related terms, in the past 1.5 decades (source: Google Trends). This is a simple analysis of using Google Trend's Interest over time' feature. The … [Read more...] about Customer Satisfaction is dead. Say Hello! to a new best practice
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
In Data-Driven Organisations, IT should be the Driver for Innovation
The world is changing faster than ever before, which was already the case before this terrible COVID-19 pandemic. The Coronavirus is a typical Black Swan that is changing the game forever. Although several people and organisation saw this pandemic coming and warned us extensively, we did not do enough to prevent it from happening. As a result, for the majority of the people and … [Read more...] about In Data-Driven Organisations, IT should be the Driver for Innovation
A closer look at the role of big data during the COVID-19 crisis
Throughout human history, it is safe to say that we have put the planet through more than our fair share of grief and turmoil. Through unprecedented revolutions set in stone with the aim of furthering our own progress and longevity as a dominant species, we have changed the world time and again. Some of these changes have proven to be positive, while others have proven to be … [Read more...] about A closer look at the role of big data during the COVID-19 crisis
How Big Data Is Impacting Healthcare
Big Data has filled an essential role in healthcare. It's immediately apparent applications as a means of storing and recalling patient medical history pales in comparison to what else that data can be used for. Big Data, from an enterprise perspective, deals with the collection of multiple streams of information from various sources. These data packets are collected and … [Read more...] about How Big Data Is Impacting Healthcare
Advantages of Data-driven Marketing Over Traditional Marketing
With the technological advances in big data and how we collect, process, and analyze it, marketing as we know it has changed through the years. Data-driven strategies have pushed the envelope when it comes to predicting customer behavior and adapting approaches accordingly. It allows for the creation of relevant experiences that are tailor-made to address customer demands and … [Read more...] about Advantages of Data-driven Marketing Over Traditional Marketing
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
