Artificial intelligence (AI) and associated technologies are transforming marketing in 2018. Virtual reality (VR), voice search, and AI are increasingly important to marketing campaigns. While all are not ready for full implementation, there are aspects of each that businesses currently see a positive ROI. Voice search is ripe now. AI has already impacted the world but is still … [Read more...] about Modern Day Marketing: AI, VR and Voice Search
AR / VR
Explore the world of virtual and augmented reality. Discover the latest advancements in VR and AR technology and how they are being used in various industries. Learn how to get started with VR and AR and find resources for further learning.
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What is virtual reality (VR)?
VR is a computer-generated simulation of a three-dimensional environment that can be interacted with in a seemingly real or physical way. VR is typically experienced using a headset and hand controllers, which track the user’s movements and allow them to interact with the virtual environment.
VR can be used for a variety of purposes, such as gaming, training, and entertainment. It has the potential to create immersive and interactive experiences that are not possible in the real world.
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What is augmented reality (AR)?
AR is a technology that superimposes digital information or graphics onto the real world, creating a layered experience. AR can be experienced through devices such as smartphones, tablets, or specialized glasses, which use cameras and sensors to track the user’s movements and display the digital content on top of the real world.
AR is used for a variety of applications, including gaming, education, and advertising. It has the potential to enhance the real world with interactive and informative digital content.
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What are the differences between VR and AR?
VR creates a fully immersive, computer-generated environment, while AR enhances the real world with digital information. VR requires specialized equipment, such as a headset and hand controllers, to experience, while AR can be accessed through everyday devices such as smartphones.
VR is typically used for fully immersive experiences, while AR is more commonly used for overlaying digital content onto the real world.
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What are some examples of VR and AR?
Examples of VR include video games, educational simulations, and virtual tours. Examples of AR include Pokemon Go, Snapchat filters, and interactive museum exhibits. These are just a few examples of the many possible applications of VR and AR, which are being used in a wide range of industries and contexts.
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How can I learn more about VR and AR?
There are many resources available for learning about VR and AR on Datafloq, including online courses, books, and industry events. Online courses, such as those offered by Coursera, edX, and Udacity, can provide a comprehensive overview of the technologies and their applications.
There are also many books on VR and AR that cover various aspects of the technologies and their uses. Attending industry events, such as conferences or meetups, can also be a great way to learn about VR and AR and network with others in the field. It is also possible to try out VR and AR experiences at specialized centers or through demos provided by companies that develop VR and AR technology. This can be a great way to get a firsthand experience of what these technologies are capable of.
