French advertising company Publicis and American advertising company Omnicom have decided to merge in order to gain economies of scale and to be able to compete with digital based advertising companies such as Google. Online advertising is bigger then ever and big data applications shift the role of the traditional advertising to highly targeted online and mobile advertising. Nowadays, 25% of advertising is spent online and most of it is on Google in order to get the right advertising to the right person at the right moment on the right device. How will digital advertising evolve in the coming years due to big data? Wikibon Principal Research Contributor Jeff Kelly discusses big data in the advertising space.
How Will Big Data Impact Advertising Video
