Delivering an effective data-driven presentation to a live audience isnâ€™t the same as discussing technical details with peers or compiling a written document. This is especially true when, as is often the case, the presentation is for a largely nontechnical audience. Entirely different ways of organizing and presenting information are necessary to help an … [Read more...] about Creating and Delivering an Effective Data-Driven Presentation
Less than two years ago, data literacy was not something I heard many people in the business world talking about. Recently, it is something that comes up in more conversations than not. In this post, I'll address a few misconceptions about data literacy and then make the case that while it is a challenge, data literacy is actually a great problem to have. Data Literacy Is About … [Read more...] about Struggling With Data Literacy? That’s Great News!
When we talk about blockchain technology, the laymen audience tends to automatically associate it with tokens or cryptocurrency. The reality is that blockchain has countless possible uses that have direct and concrete applications in a large number of industries, both in the public and private spheres. To cite just a few examples, it can be implemented in sectors such as … [Read more...] about The Impact of Blockchain Technology on Various Industries Expected in This Decade
I'm sure you've seen this scenario play out many times. You or someone you know has completed a very compelling analysis that has some very important findings. The project team is excited to present the findings to the stakeholders. However, the presentation doesn't go as expected. The executives in the room don't seem to grasp the main points and the team struggles to get … [Read more...] about Don’t Write Your Analytics Story . . . Tell Your Story!
Its no exaggeration to say that big data has revolutionised the way in which marketers can and do business. And whats more it has proven itself to be one of the most influential multi-tasking tools within a modern marketer's arsenal. It can solve problems, improve the consumer experience, boost profit margins, cut down costs and can even provide insight into the smallest of … [Read more...] about 3 Powerful Ways Big Data Will Impact Direct Marketing