Conquer the Digital Chaos and Deliver Game-Changing Customer Experiences
Marketing Innovation Exchange is the place where leaders, innovators, and people who make things happen gather to share their secrets to success. The exchange will bring the worldwide digital marketing community to tackle the challenges that the digital future presents in the midst of an uncertain business climate.’Gain real life insights and actionable takeaways’
Innovate the way you engage and service your customers.’
Delivering top-level strategic content and digital marketing insights, networking, and discussion from leading global brands. You can discover the latest technology that will compliment your marketing strategy implementation.’
We pride ourselves on our global brand speaker line-up and the latest examples & case studies within the dedicated exchange sessions.’
Here is a sneak preview of the topics and findings you can unlock at the Virtual Marketing Innovation Exchange on 8 October 2020. Reserve your seat, it’s FREE!’
Topics include:’
As a marketer, you know that customers come first and your marketing activities should be focused around them. But let me ask you: when is the last time you took this advice? Vincent Maher, Group Digital Enablement Head at MultiChoice group will reveal ways to humanise your brand and how to win the hearts and minds of your customers. After all this is what will increase your clicks, conversions and brand sentiment.’
Customers have more choices today than ever before. More information, more touch points, and more options are changing the way they purchase. This puts the customer firmly in the driver’s seat throughout the shopping process. To remain competitive in today’s business world, organisations must adapt to these changing customer behaviours, and deliver an agile, personalised experience across all channels or touch points. As a marketer, you need to find out how technological advances are changing your customers and find ways to adapt your business to suit the changing needs of your customers.’
Tony Eades (Brand Futurist and Chief Strategy Officer, Salted Stone, Australia), Marut Satia (Sr. Vice President- Growth Markets (South Asia, China, ASEAN, Japan) & Global Head Medical Devices, Indegene, India) and Ezelna Jones (Group Marketing Executive, Burger King, South Africa ) will be discussing how to adapt to consumer behavior and new technologies while maintaining a strong customer focus.’
Consumer behavior is changing dramatically in the face of COVID-19. If you don’t plan for the future today, you may find tomorrow’s too late. While we are busy adapting strategies that ensure business continuity, we should also think of what to do ‘NEXT’ to prepare for the new normal and the need to accelerate digital transformation, and what we must do ‘beyond’ COVID-19 to be in a position to create value for the longer term. Marut Satia will map out for us how the world will look like post COVID-19 and what it means for your business.’
Establishing workflows that consistently generate quality leads is an absolute must for any organization’s revenue goals. Making sure that those leads are qualified to be in the sales pipeline is another crucial step that often requires a significant amount of trial and error, open communication between marketing and sales teams, and sometimes a little creativity. There’s no specific formula that guarantees a steady influx of marketing qualified leads (MQLs), but there are several tactics you can explore that may yield ideal results, more customers and revenue. Kevin Thompson, Chief Marketing Officer at Sotheby’s International Realty, USA will show marketers how to leverage digital channels to generate MQLs and convert them into buyers.’
Register today – it’s FREE!
