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Which Top IoT companies are losing, keeping or winning its Charm in 2017?

Nostalgics will remember the articles on the ReadWrite website that included the top Internet of Things (IoT) companies of 2009 and 2010. Unfortunately, these articles are no longer online.

The list of companies in the Internet of Things market has not stopped growing in the last eight years. During this time, I have been following many of these companies that have joined the train of the IoT that aims to reach a still diffuse destination. Just in the USA alone, the Internet of Things includes 3,000 Companies, $125B In funding, $613B In valuation, 342,000 employees.

In this post, I will review Top IoT 10 companies that in 2017, in my opinion, have lost, maintained or gained charm in this dynamic, competitive and demanding sector of the IoT.

I selected these companies from these articles   Top 25 IoT Companies by Sales , the most powerful Internet of Things companies and the Top Internet of Things Companies.

According to the acceptance of this article, I will decide in the next weeks to write about the top IoT platforms, the top IoT startups or the top M2M Service Providers that are losing, keeping or winning its charm.

Defining Charm

The power of pleasing or attracting through their strategy, investments, innovation, teams, products, events and media presence. Their attractiveness is well received by investors, customers, developers and analyst.

Which ones are Losing its Charm?

The 3 Top companies that have lost its IoT charm in 2017 are:

1. Cisco

After proclaiming the Internet of Everything (IoE) and betting its future on IoE, Cisco launched to buy companies like ParStream, Jasper, Lancope, MaintenanceNet, and other network security companies to be an IoT security leader and a leader in IoT Platforms. Cisco also introduced the term Fog Computer that is a hot topic in 2017. However and maybe because the study conducted by Cisco that shows that 60 percent of IoT initiatives stall at the Proof of Concept (PoC) stage and only 26 percent of companies have had an IoT initiative that they considered a complete success. Even worse: a third of all completed projects were not considered a success , the company is refocusing again in their traditional network business, and their IoT acquisitions are diluting. IoT executives are leaving the company, and their IoT management team have stopped dreaming about IoT.

2. Intel

The announcement that Intel Discontinues Joule, Galileo, And Edison Product Lines along with erratic politics in wearables ( Intel Reportedly Eliminates Wearables Division ) do not help the credibility of Intel saying that is continuing to invest in its IoT business. Now their commitment is focused on IoT market segments that access, analyse and share data. These include retail, industrial, automotive and video. We will see if this time they have patience and if they are right. Meanwhile 2017, it’s been a disappointing year for Intel IoT.

3. IBM

In spite that IBM Watson Internet of Things Named a Leader in IDC MarketScape for 2017 Worldwide IoT Platforms, the results of IoT investment in 2016 are not giving the expected results.  Under the umbrella of Watson, the Watson Internet of Thing lose relevance in 2017 against the Cognitive message. The strategy in industry solutions is not convincing too many customers. I do not think that IBM Watson IoT was a ‘Joke’, but Watson IoT sales are not progressing as the company expected. IBM Watson IoT is in the right race but is it the wrong horse?

Which ones are Keeping its Charm?

The 4 Top companies that have to keep its IoT charm in 2017 are:

1. PTC

We must thank PTC, one of the pioneering and visionary IoT companies that continue to maintain its commitment to this market, expanding its IoT offer with other adjacent areas such as Augmented Reality (AR).   PTC has been named Internet of Things (IoT) Leader by Two Industry Analyst Firms. The well-chosen acquisitions have enabled PTC to develop an end-to-end IoT platform including connectivity (Axeda), application enablement (ThingWorx), analytics (ColdLight), augmented reality (Vuforia), and industrial automation (Kepware). With more than 300 partners worldwide, ThingWorx contains the strongest partner ecosystem specifically focused on industrial innovation. Although its brightness is no longer what it was, it deserves to be at the top of this list of top IoT companies keeping its charm.

2. Microsoft

A survey from Strategy Analytics shows that Microsoft is one of the most popular choices worldwide for enterprises deploying IoT. His particular battle with AWS for hegemony in the Cloud has favoured the development interests of Azure IoT and more recently Azure IoT Central.  Microsoft It is doing a good job of communicating its IoT strategy and portfolio to clients, partners and prospects. From the connected car, the factory connected to the smart home Microsoft or the use of AI, Microsoft is keeping the interest and the charm.

3. SAP Leonardo

SAP will invest $2.2 billion in IoT and Partner Opportunities. It is clear that SAP is in the midst of a step-by-step platform revamp for a new generation of enterprise businesses. SAP rolled out new applications and services around blockchain, the Internet of Things (IoT), and machine learning (ML). The array of new offerings is available both as standalone tools and packaged together as part of SAP Leonardo, its Digital Innovation System‘. SAP is making efforts to reduce the complexity of developing and deploy IoT solutions by applying the corporate tagline Run SAP Leonardo simple and make more attractive to customers, partners and prospects. As SAP does not have to fight the battle of the Cloud, SAP Leonardo can run on IaaS services from Microsoft, AWS and Google Cloud. With SAP Leonardo companies are moving from PoC to real deployments, and we have to thanks the company to develop IoT solutions to accelerate the adoption of IoT. This year SAP Leonardo is keeping its charm.

4. GE Digital

In 2017, GE was decided to change the game with a Digital Industrial Strategy. After GE Digital launched in September 2015, GE proliferated. But some strategic decision and the complexity to digitalise the company internally,  GE Digital continues its efforts to blaze a trail as the platform for industrial IoT.  But the transformation efforts have been slow to produce results. The company’s earnings are lagging behind industrial competitors — making shareholders uneasy and ultimately leading to the recent departure of CEO Jeff Immelt, digital advocate and proponent of the two-year-old GE Digital. Immelt was replaced by John Flannery, a GE veteran who most recently worked with the company’s healthcare division. The decision of run its Predix industrial exchange on Microsoft Azure and the portfolio of companies acquired in the last two years has been the reason to keep GE Digital in this list of companies keeping its charm and nod and not degrade it.

Which ones are Winning its Charm?

The 3 Top companies that have won its IoT charm in 2017 are:

1. Dell Technologies

Maybe late to the internet of things party, but it has brought plenty of friends. With the new strategy, Dell will invest $1B in the internet of things’ – After pivoting from personal computers to data centre hardware and software, Dell Technologies is now charting a course toward the next stage of its evolution ” providing distributed computing through the Internet of Things. The company sees growth in providing “edge” computing power for devices ranging from thermostats to connected cars. According to SiliconANGLE, Dell’s strategy is anchored by what it calls the distributed core,’ in which information is processed at the most appropriate point in the network, regardless of where that may be. Computing power would be at the edge of IoT devices ranging from thermostats to connected cars

2. AWS

Amazon Web Services is not anymore a sleeping giant awakening, the company gradually rolled out parts of its IoT offering and unveiled glimpses of its overall strategy. In 2014, Amazon acquired 2lemetry, an IoT startup with a strong M2M focus, which emerged as AWS IoT service and now AWS IoT platform takes advantage of existing cloud services to deliver advanced capabilities. From device management to visualisation, AWS has everything that an enterprise needs. Other products likeAWS Greengrass, AWS IoT Button, Alexa, are positioning AWS as a winner in IoT.

3. ARM

Arm understood that businesses and consumers must trust their connected devices if the IoT is to scale. The IoT is important for Arm because they want their architecture to be at the centre of all these connected devices, . In an IoT landscape where security is paramount, ARM´s Mbed Cloud is built to provide a solid foundation of trust from chip too. ARM partner ecosystem will be key to ensuring support for the multiple protocols that will be important as the IoT market matures. ARM is announcing dozens of vendors in such areas as servers, software, security and the cloud that are supporting the framework, including such big names as Amazon Web Services, Google Cloud, Baidu, Cisco Systems, Azure, Silicon Labs, Symantec, Sprint and BT. In summary, ARM cores dominate IoT this year.

Which ones will be competing for Winning its Charm in 2018?

2018 promises to be an interesting year for the IoT; it will be time to see results that convince investors and companies, consumers and public administrations. It will be the moment where the maturity of the market begins to bear fruit. And of course, I will be there to analyse which companies will be in the Charm lists in 2018.

Here are some potential candidates: Oracle, Hitachi Vantara, Sierra Wireless, Huawei, Google, Bosch, Sigfox, HPE.

Thanks in advance for your Likes and Shares

Thoughts ? Comments ?

Francisco Maroto is CEO and founder at OIES Consulting, an IoT Consulting and Business Development company.

Business/technology executive with rigorous cross functional leadership experience in driving solutions for Telco, IoT, Edge Computing and AI.
Deep functional expertise in strategy development, product management, business development, alliances and partnerships.

Key Business Skills -- Creative problem solving | Self-Control and willingness to resist vacillation | Excellent Communication

Globally recognised as one of the top IoT and Telco advisor and leading voices on the state of the IoT market.

Prior to starting my own IoT Advisory firm, I lead the Telecoms industry working for leading companies like Microsoft, Oracle, Amdocs, SAP, HP, Vodafone and Indra.

Driven to advice technology vendors, enterprise customers and Startups in:
 - How to leverage emerging technologies and solutions to drive business and digital transformation initiatives
 - Business Development and Defining Go-To-Market Strategy
 - Establishing key partnerships
 - Develop new products and services with IoT, Edge Computing, AI, Blockchain, Cloud, Mobile and Data Analytics.
- Working with key customers

I regularly speaks at industry trade shows, conferences, and seminars and I write regular columns on IoT.

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