Aleksandra Besińska is a Marketing Director at Algolytics - a Polish company offering solutions for Predictive Analytics, Data Quality, Social Network Analysis and other advanced data analysis tasks. She is responsible for Algolytics marketing strategy and activities as well as sales support. Graduate of two among most prestigious universities in Poland - Warsaw School of Economics and Warsaw University, always wanted to work in the area that would combine both marketing and new technologies.   10 years of experience gained while working for Algolytics enabled her to discovered not only how enormous potential is hidden in data but also the diversity of applications predictive analytics has. She is happy to have the opportunity to offer solutions that help companies grow by using valuable knowledge extracted from the gathered data. Mother of a beautiful 2 year old daughter, she can't imagine a day without a cup of good coffee.