How many marketers’ weapon of choice for distributing branded content to their customers is email marketing?
A whopping 87%. And when they employ AI for email marketing, it takes their game to a whole new level.
Image Source – CMI
Email is a versatile marketing tool: brands can send out emails to their customers and prospects for just about anything. From saying the first ‘Hello’ to lead generation, lead nurturing, sales-boosting, and personalized customer service, email is still the go-to tool for good reason.
Given the significance of email marketing, businesses are readily embracing cutting-edge technologies to convert data into insights to both achieve better results and cut down on costs. AI for email marketing is one of the most promising trends out there, and that’s something that should make marketers sit up and listen.
If you are wondering exactly how AI can benefit your email marketing campaigns and boost its ROI, then read on to find out!
6 Ways AI can Scale Up Your Email Marketing Campaign
AI is revolutionizing many industries. From AI for talent acquisition to using it in healthcare, ecommerce, and space science, AI is penetrating every industry…including digital marketing.
Marketers can leverage AI for email marketing and see a vast array of benefits as a result. Here are 6 ways AI can help you create a lucrative email marketing strategy.
1. Leverage Predictive Personalization
Personalization is the new norm in email marketing. If personalizing the user experience impresses customers, then it also results in better open and transaction rates for brands.
When you use AI for email marketing, your possibilities expand exponentially. Predictive analytics uses data-driven algorithms, buying behavior signals, and interactions with the brands to predict the future behavior of the user. The insights gathered with the help of AI can then help craft highly engaging email campaigns.
One of the most prominent examples of predictive personalization is how dropshipping ecommerce brands send emails to clear with specific recommendations – all based on the customer’s search or buying history.
2. Improve and Optimize Your Subject Line
Addressing your customers and leads by name is good, but what turns it into a real masterpiece is a great subject for your emails. A well-written one will grab the attention of the reader and spike their curiosity right away!
An email with an enticing subject line has a better chance of being clicked on and read. Give your email a shabby subject line, and it could end up going straight to the spam folder.
When you use AI writing assistants for email marketing, AI for email marketing is employed, they use algorithms to generate highly attractive subject lines.
This is just another way that AI for email marketing brings accuracy and better results while allowing you to stay within your budget.
3. Customize Promotions
Whether you want your customers to sign up for a newsletter, take advantage of your freebies and discounts, or complete an abandoned cart, customizing your promotions is pivotal. AI for email marketing can help businesses understand customers and their choices, and thus better customize your promotional efforts.
AI for email marketing can help determine the best offer for every individual customer. For example, you can start a campaign to get product feedback and offer customized discounts, promotions on specific products, or free shipping and incentives.
How?
By using AI-driven sentiment analysis and what you know of customers’ buying preferences.
AI-backed custom promotions can help any brand achieve multiple goals. Not only can it increase the email open rate, but it can also boost sales. What’s more, customers will stay loyal to a business if they feel that it understands and cares for them.
4. Optimize Delivery Time
Does delivery time matter for the success of your email marketing campaign? Apparently, it does. And if your delivery time is based on guesswork, then you’re leaving money on the table.
AI for email marketing analyzes each subscriber’s activity history to determine the best time to send your emails.
By getting in touch with your contact at the time when they are most active, you can increase engagement. Furthermore, you can leverage the help of email list management solutions to reach out to the most promising customers.
Want to further enhance the effectiveness of your email marketing campaigns?
Use AI-powered tools for email marketing to run your campaigns more efficiently and generate more revenue for your business.
5. Utilize Retargeting Emails
It’s always possible that your customers have added products to their carts but haven’t completes their orders. In such cases, retargeting emails can be highly effective in nudging these customers to revisit their abandoned carts and complete the checkout process.
AI for email marketing can help make your emails for ad retargeting more specific to every customer. Machine learning can also distinguish between customers on the basis of how they complete their orders and accordingly send retargeting emails.
To take your retargeting strategy a step further, you can include lots of nudges in writing follow-up emails. Similar product recommendations, price drop notifications, and additional discounts can help customers complete their check-out process.
6. Boost Campaign Automation
The power of automation in email marketing is undeniable. With AI-powered tools, you can optimize your content for a campaign. These tools can utilize a variety of content, from pre-written copies to curated content, images, videos, and machine-generated content. Combined, these produce highly compelling and engaging email copies.
The result is a campaign creation that would typically take more than a couple of weeks happening at lighting-speed with the assistance of AI.
Artificial Intelligence can zero in on the kind of content that can generate maximum response. Machine learning can also be used to combine content from various campaigns to create email copies that trigger better engagement.
All this can be done in less time and at a lower cost.
Get Ready to Use AI for Better Email Marketing ROI
By now you surely agree that the smart application of AI can boost email marketing ROI. Though we’re still in the early days, AI development driven by web data already has the power to revolutionize digital marketing beyond our imagination.
When a business incorporates AI for email marketing campaigns, you’ll be sure to give your competitors a run for their money.
