I spent some time yesterday thinking about the following: If I wanted to be a data-driven marketer, what would that look like?. Fortunately, I have a dusty old book on an office bookshelf called, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Author Mark Jeffery from the Kellogg School of Management lists out the 15 things that marketing executives … [Read more...] about A Marketing Metrics Cheat Sheet for Data-Driven Marketers
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How to Become a Data-Driven Marketer
Data-Driven Marketing. Given all the references to data-driven marketing in the marketplace, one has to assume that there is no one single definition of the word. Lisa Arthur, CMO of Teradata Applications, took a stab at defining it for the Economist Group in early 2014: Data-driven marketing is the process of collecting, analyzing and executing on insights from unstructured … [Read more...] about How to Become a Data-Driven Marketer
Big Data And Real Estate Marketing: Benefits Of A Data-Driven Market Strategy
Real estate is one of the most competitive markets in the world. No matter the prevailing economic condition boom or bust, feast or famine new buyers are still spending, and sellers are looking for ways to recoup their investment. According to Realtor.org, 2015 saw over 5.2 million home sales in the U.S. alone, and in 2016, the market should enjoy a modest increase. Tapping … [Read more...] about Big Data And Real Estate Marketing: Benefits Of A Data-Driven Market Strategy
How Data-Driven Marketing Will Change Your Business
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn. The right data forms the foundation for strategies such as lead generation, customer acquisition and retention, up-sell and cross-sell, customer experiences, … [Read more...] about How Data-Driven Marketing Will Change Your Business
Seminar: A Data driven & Secure Organization
On March 23rd 2016 Iviza organizes a high-end seminar'with Data challenges'& Cyber & Information security as main topics. Recommended and inspirational, (inter)national speakers will climb the stage. From Switzerland, Dr. Walid El Abed will inform you about his unique DEMS system based upon his Semantic Meta model. This system is unique and it will give your … [Read more...] about Seminar: A Data driven & Secure Organization