Susan Athey, Professor of Economics at Stanford Graduate School of Business, discusses in this short video how data-driven organisations still require to exercise intuition and judgement to ensure that short-term results don't override long-term interests. … [Read more...] about The Dangers Of Becoming Too Data-Driven – Video
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From Big Data to Big Mac; how McDonalds leverages Big Data
McDonalds is a massive global food service retailer with more than 34.000 local restaurants serving more than 69 million people in 118 countries each day. Their daily customer traffic is 62 million customers and they sell approximately 75 burgers every second. With annual revenue of $ 27 billion and over 750.000 employees McDonalds is a huge company. Americans alone consume one … [Read more...] about From Big Data to Big Mac; how McDonalds leverages Big Data
