As new opportunities continue to emerge at the cross-section of Data Science and Marketing so too do new hurdles for innovative companies to overcome. The innumerable data sources, analytics tools, and responsive technologies available offer the promise of deeper customer insights, seamless automation, and ideally bottom line results year over year. As yet, however, integrating … [Read more...] about Direct Marketing Association’s Marketing Analytics Conference
data-driven
How to Drive 5 Times More Revenue with Data-Driven Content
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by Aberdeen Group. Those companies driving the most revenue have a focused strategy, aligning content to their target personas across the entire buyers journey. As content marketers, we strive to not only create really great … [Read more...] about How to Drive 5 Times More Revenue with Data-Driven Content
How to Increase Your ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy, the rewards are even bigger. Based on a 2015 Content Marketing Trends survey, check out these ways B2B and B2C marketers are using … [Read more...] about How to Increase Your ROI with Data-Driven Content
Qatar Big Data & Analytics Workshops 2015
The era of Big Data is now making a real impact on the Gulf! And Qatar is playing its own, vital part Hence the launch of the QATAR BIG DATA & ANALYTICS WORKSHOPS Two full days with top US-based experts at the Marriott Doha on June 7-8 Qatar Governmental and private organisations are among major 'early adopters' of Big Data & Analytics in the region, … [Read more...] about Qatar Big Data & Analytics Workshops 2015
Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing
As marketers, we understand that the days of Spray and Pray messaging and mass campaign blasts are well behind us. The focus is all about the customer their needs, their preferences, and their preferred channels. Relying on gut instinct to reach our customers and prospects is a thing of the past. Data-driven marketing is the new currency that will enable marketers to reach … [Read more...] about Why You Need to Get Personal with Your Customers – The Massive Shift to 1:1 Marketing