| Company | Factual |
| Address | 1801 Avenue of the Stars Suite 1450 Los Angeles, CA, 90067 USA |
| Founders | Gil Elbaz |
| Founded | 2007 |
| Funding | $ 27 million |
| Employees | 60 |
| Website | www.Factual.com/ |
| Rating | 7 bits |
Factual is a big data provider that focuses on selling and processing location data. Carefully curated and cleaned data sets can be accessed by software, not humans, to improve location based services. It enables mobile app developers, advertisers and publishers to create and deliver personalized, contextually relevant mobile experiences. It does so by enriching location data with global data. They offer several services that enrich the mobile experience.
One of them is the Global Places database that they offer through an API or for download via the website. This real-time data stack offers over 68 million local business and points of interest in 50 different countries. Each listing includes name, address, phone number, Lat/Lng, category, email and website. For restaurants, hotels and doctors they offer even more in-depth data. In addition they provide ad-targeting solutions via a large database of real-world detailed profiles including demographic, geographic and behavioural information that allows users to understand the population at certain locations.
They also offer data mapping and cleaning services for business lists and points of interests. This allows users to clean, connect and enhance location data as well as mapping of places on 50 different services including Yelp, Facebook or Twitter.
Factual was founded in 2007 by Gil Elbaz, a former founder of Applied Semantics and has since then secured $ 27 million in funding from various investors including Andreessen Horowitz. In 2013 it was selected by MIT Technology as one of 50 disruptive companies. In the coming months they plan to launch a personalization API that will enable services that normally do not use location data to also start using this valuable data.
The mobile revolution has only just started and the possibilities for organisations around the world to enhance the (mobile) experience with additional location-specific services are vast. With an ever growing, clean, database, Factual has a large asset at hand that they should be able to monetize very well in the coming years. Therefore, we give Factual a 7 bits rating.
