The Banking Industry are trying to return to pre-2008 profit margins, but they face tough challenge to achieve that. These challenges, including tighter regulations or reduced interest rates, can be overcome using big data and analytics. Banks collect vast amounts of (customer) data and this data can be used to generate new revenue streams. This interesting video by IBM shows some real-life examples how the financial services industry could deal with big data.
How Big Data And Analytics Can Help The Banking Industry – Video
