Considering AI implementation? Figuring out how to best leverage it for competitive advantage? Companies are asking themselves these questions and many more.
- Business facing, AI can empower the workforce and create new opportunities for brand impact
- Customer facing, AI can optimize existing, or nurture the discovery of new, revenue streams
It goes without saying that every business is unique. With all the buzz, it’s easy to forget that AI is still another form of technology. There could be specific or multiple potential applications of artificial intelligence across the organization.
A good way to get started on identifying the potential benefits of artificial intelligence? Compare some examples of artificial intelligence tools and implementation by top brands to augment business.
Business benefits of artificial intelligence
There’s been increasing interest in AI. Businesses are starting to take note of the numerous advantages of artificial intelligence. From B2B to B2C companies, large and small. Across different industries, from manufacturing to logistics.
Examples here show how artificial intelligence benefits a business internally. AI can process immense volumes of datasets and automate repetitive tasks. Perfect for massive-scale information management. Allowing businesses to liberate their digital workforce from the grips of Big Data. Increasing workforce productivity and releasing potential for creativity. Fewer clicks lead to faster insights. Resulting in higher quality output at reduced manpower costs in the long-term.
Talkwalker
The Talkwalker social media analytics platform’s AI-engine can be seen at work in:
- Image recognition which identifies brand exposure over images online
- Sentiment Analysis able to derive context from online brand mentions
- AI Custom Models that can be trained to autonomously deliver clean and accurate data
Marketers get fast access to reliable data. Enabling higher agility to develop actionable insights.
Marketo
Inbound marketing strategies mean the creation of volumes of online content. Marketo’s AI:
- Scans, catalogs, and analyses the content performance
- Data insights offer a basis for suggestions for content optimization and personalization.
Marketers save time. Gaining the ability to focus on creating content optimized matching user demand. The user is delivered targeted content for higher engagement, leading to better conversion rates!
UPS
Did you know that UPS delivery vans generally don’t turn left? Well, they still do, if they absolutely have to. Their ORION algorithm is constantly analyzing and calculating the most efficient routes for deliveries. Data revealed that for example, turning left meant driving across incoming traffic. Routes planned with less left turns resulted in:
- Customers being able to send and receive their packages faster.
- Drivers reaching their destinations safer and in less time.
What seems like a quirky small tweak, ultimately saved the company on fuel costs, maximizing profits while doing some ecological good.
Customer benefits of artificial intelligence
The challenge for many brands today is to be able to respond to consumers en-masse with individualized the interactions. People like being spoken to, but not shouted at. Not easy if you have a customer-base numbering in the millions. Data holds insights into purchasing behavior, habits, and interests. Implementing artificial intelligence means unlocking the potential of Big Data to create value-added relationships with consumers.
Many know about Amazon recommendations, Google assistant, Siri, and Alexa. But here are some other examples of customer-facing artificial intelligence solutions, optimizing revenue streams.
North Face
AI creating personalized suggestions for customers. A simple shopping assistant, Northface’s chatbot knows to ask the right questions and combines responses with weather and location data from the cloud to formulate accurate suggestions. Best part, shoppers know right away they’re talking to a machine.
Sephora
Even beauty retail can benefit from artificial intelligence. Sephora’s virtual artist app uses AI to scan a person’s face creating a real-time augmented reality makeover. Based on the customer’s look’ of choice, the app then generates product recommendations for purchase.
Hopper
There are numerous ways to save money on flights nowadays. But a lot of it still requires a good amount of effort and research. The Hopper travel app scans historical flight price data. Using AI Predictive analytics, data is analyzed to suggest the best prices and times for travel to desired destinations. Taking the guesswork out of finding cheap flights!
Anki Cosmo
AI-driven robot companion/pet. Learns to recognize and remember different faces and to play games. I know. I probably can’t justify having this on the list. I tried. Most of us probably won’t use it. Or need it. But I really wouldn’t mind having one at home.
Artificial intelligence everywhere
Artificial intelligence can be developed internally if the organizational structure can support it. But there are numerous third-party artificial intelligence solutions to fit every need. A successful AI strategy requires clear a definition of goals and an understanding of the benefits it brings.
Want to catch up on current buzzwords and terms? Need a primer on deep learning, neural networks, and natural language processing? Perhaps a short history of artificial intelligence?
Check out my article with artificial intelligence definitions and upgrade your AI IQ.
Advancements in artificial intelligence are only beginning to change the way we do things and get things done.
It’s important to keep in mind though, AI is programmed to learn from and work with us. To relieve us of certain complicated tasks. Adapting even when faced with increasing complexity or changes in scope. Without the need for constant reprogramming, repurposing or updates. A technological tool for further empowerment. Opening new ways for us to work and live.
