Mobile phones collect vast amounts of Mobile Big Data about you, it knows where you are going, where you are and who you are calling. Of course, this data is used to create a better experience for the user, but it is also a cause for concern because of it is unclear who controls that data. John Clippinger, who is a research scientist at the MIT Media Lab’s Human Dynamics Group and founder of the non-profit organization IDcubed, has developed new technology that brings back that control to the end-user and create a better user experience overall.
Bringing Back Control Over Mobile Big Data To The End User – Video