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Bespoke Everything is the Future of Web Based Business

Cover Photo courtesy of Fast Company Magazine – April 2015

I walked into a bookstore / magazine shop tonight, and like usual I always end up leaving with at least one paper copy of my favorite print for consumption.

Tonight it was Fast Company, one of my favorite publishers. The content is crisp, innovative and down to earth. Paper, you say? In this age of digital content and consumption, you buy a magazine?

Yes I say, cause I’m a little hipster that way. I enjoy technology, but I also enjoy the crisp new pages and smell of a fine print. This month’s particular edition is quite cool. The cover paper is like a very fine grit sandpaper.

The lights are usually turned down low in my living room, so I put on my Petzl running headlamp, and flipped it open. After glancing over the content index, I decided to flip to an article by Om Malik (the founder of Gigaom).

The headline reads:

“Clothes Make the Man, but the Web Makes the Clothes – What a Dress Shirt Says About the Future of Retail“

A relatively short article about the author’s experience of being taken to the neighborhood tailor as a child by his father for custom made shirts. Fast forward to present time where he buys and describes the process of buying bespoke shirts online from Trumaker.

Some other bespoke clothiers mentioned are J.Tilburn, Knots Standard, and Modern Tailor.

A true to life experience for any people from that cohort of individuals that are living the digital transformation age first hand. Put simply, what we were used to as children has dramatically changed. I enjoyed the message in the article so much that I wanted to share it with all of you via this blog post.

Here are some excerpts that ring truth to the evolution of retail…

“The more shirts we make, the more our system becomes efficient and fine-tunes our algorithm.”

“The more predictable, accurate, and consistent pattern data is the real breakthrough, as it allows us to automate about 70% of the process.

“The internet allows anyone to cheaply tap into new technologies to automate processes that previously required humans.

Here is the link to the article from Fast Company…

It doesn’t stop at custom made shirts. We can now buy a BMW i3 on Amazon in Japan. Here’s the link to the article…

BMW is selling the i3 on Amazon in Japan

So, where is this going? With digital transformation and the Internet of Things in full swing, I think it’s going everywhere. If you can harness the power of creativity and logic to work harmoniously, the sky is the limit.

Thanks for reading. Comments, ideas and likes welcome.

Frank Alfieri is founder and creative director of The Data Mining Company. TDMC is a boutique consultancy for all things related to advanced analytics and digital transformation. The company is based on the premise that data is the future of everything. Coming from a family of brick and mortar retailers Frank has over 15 years experience in retail operations. He has also received diplomatic recognition for excellence in outstanding Personal, Academic, Social and Community achievements. Publications include in depth analyses of international markets, and also advanced reports on Airlines and Aviation. The Data Mining Company offers consultancy services for Small, Mid-market, and Corporate enterprise. The services include:

The Data Mining Company SOLUTIONS & SERVICES

CORPORATE SOLUTIONS
| CXO - Suite Advisory / Facilitating the digital enterprise and algorithmic based opportunities
| IoT [Internet of Things] Value Creation Consultiing
| Master Data Management Strategy / Achieve Consistent Data for faster decisions
| Analytics & Reporting Integration / Business Metrics Visualised for fast Decision Turnaround
| Data Visualization Interface / Which software is optimal to increase your speed to insights ?
| CDP - Customer Data Platform Development / Aggregate Data Sources for a 360' view of your Customer
| Predictive Analytics / What Data Metrics do you need to Predict for your Business Strategy to Evolve ?

MID-MARKET SOLUTIONS
|Technology Integration Consulting / Which IT solution is best for your business ?
| Cloud Security Consulting / Where should your different data sources reside for speed and safety ?
| Social Media Communication Management / Meeting your customers where they want to communicate
| Connected Sensor Technology Modeling / How can the Internet of Things benefit your business ?
| Data Visualization Tools Consulting / Which reporting and visualization tool is right for your enterprise ?
| Information Compliance Monitoring & Audit / Integrating Legacy Data and Systems with new software

SMALL & MEDIUM BUSINESS
| eCommerce Strategy / Making your business evolve into the digital future
| Omnichannel Marketing / Give your customers a seamless experience across all channels
| Integrated Data Services / Using your internal and external data sources to drive your business forward
| Customer Segmentation / Who are your most profitable customers and where can you find them ?
| Inventory Optimization / What are your most profitable products and why ? Identify cross-sell and up-sell opps
| Software Integration / Business benefit through in store retail analytics, beacon technology, and geolocation
| Marketing Channel Metrics / The best medium[s] to reach your target audience ?

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