“What gets measured, gets managed.” – Peter Drucker
Did you know? Data is growing faster than ever before, and by the year 2020, it’s expected that 1.7 megabytes of new information will be created every second for every human on the planet.
That’s mind-boggling.
In today’s digital world, understanding more about your users is critical when it comes to running a successful online business website – and WordPress is no exception.
The great thing is, in the modern world, there is a wealth of user data readily available online – the kind of insights that can help us improve the way we interact or market our products or services to our customers.
If you’re running a WordPress (WP) website and you want access to valuable user data, there is a number of effective analytics platforms you can use, and we’re going to tell you about them…
Google Analytics
Perhaps the most widely used data-based platform on WordPress, Google Analytics (GA) is robust, powerful and offers a wealth of insights on user behavior, acquisition, device usage, geographical location, session length, and more.
GA is excellent as it allows you to create custom reports to track user data valuable to your business and there are so many metrics to choose from that you can dig deep into the mindset of your website visitors on a global scale.
The best thing about Google Analytics is it’s free – all you need to know is how to install GA in WP, and you’ll be able to start building insights on your customers in no time,
If you want to know how to use GA effectively, sign up for Google’s free web-based Google Analytics for beginners course.
Interesting fact: Google Analytics is fluent in a whopping 40 languages.
KISSmetrics
KISSmetrics is one of the world’s most renowned analytics and conversion optimisation services, with an intuitive interface that seamlessly integrates with WordPress sites via a plugin.
While Google Analytics gives you the lowdown on your site’s activity, KISSmetrics tells you precisely who is using it with a function that allows you to follow an individual visitor’s journey, from start to finish. This feature is particularly effective as it will allow you to understand your customers wants, needs and desires on a personal level which in turn, will help improve your marketing efforts and increase conversions.
Interesting fact: Online marketing guru Neil Patel is the co-founder of the KISSMetrics platform.
CrazyEgg
Another data-savvy development from the one and only Mr.Patel, the CrazyEgg Analytics platform shows you where your visitors are clicking on your site with a little something called heat-mapping. This technology gives you visualization of how your users interact with your WordPress website.
By understanding how your customers navigate, use and enjoy (or bounce off) your site, you will be able to understand where you need to make tweaks in your content, design and overall user experience to improve your website and get the results you deserve.
Another great tool on the Crazy Egg platform is the Crazy Egg scroll mapping. This development shows how far users are scrolling on your pages to see how engaging each page is overall – very handy indeed.
Interesting fact: Crazy Egg’s HQ is in La Mirada, California and the company grew to 100,000 users on a $10,000 budget.
If you want to compete on today’s commercial battlefield, using and understanding WordPress compatible website analytics is essential. Each of the above platforms is equally as powerful in their own way – decide which tools will prove most effective for your business, start using analytics and watch your business grow.
