If you are a SaaS product manager or marketing manager, then one of your prime responsibilities would be to increase conversions. SaaS, being a highly competitive market, it is difficult to acquire new customers. Unless you aren't analyzing how people are interacting with your product, you won't be able to make it far. Here, the role of marketing analytics, such as tracking the … [Read more...] about How to Use Marketing Analytics for SaaS to Increase Conversions
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SaaS Metrics Summit
SaaS Metrics Summit: Make smart decisions with data-driven strategies. Discover how to optimize your pricing model in a way that maximizes revenue and profitability. Improve your customer acquisition strategy: learn about tactics to drive more leads and sales. Find out how to increase customer retention to fuel long-term success. Understand how to measure and analyze key … [Read more...] about SaaS Metrics Summit
Ways Data Visualization Can Help You Scale Your SaaS Business
The impact of data visualization on SaaS businesses is undeniable. It's evident that SaaS businesses generate lots of data on a daily basis. Data plays a huge role when it comes to elevating business performance from one level to the next. Researchers have revealed that an average person generates 1.7 MBs of data every second. Considering this report, you will realize that … [Read more...] about Ways Data Visualization Can Help You Scale Your SaaS Business
Data optimists are crucial to SaaS success now
As a SaaS vendor or developer, are you a pessimist or an optimist when it comes to the data you hold? The pessimists focus on the challenges. Faced with the massive responsibility of being custodians of customer information, and seeing mountains of new data generated every day, they quite rightly worry about the cost, scalability, compliance and security of their … [Read more...] about Data optimists are crucial to SaaS success now
Top Customer Retention Strategies for SaaS Businesses in 2023
A subscriber leaves. And he not only leaves but shares negative reviews about the SaaS product that you offer as a SaaS retailer. It is indeed concerning! But it is alarming as well. How? Because the subscriber who cancels the subscription is commenting and reviewing negatively about your SaaS product. People do not believe in the hefty promises that SaaS companies make. They … [Read more...] about Top Customer Retention Strategies for SaaS Businesses in 2023
