For one day only, we'll bring together 60 Data & Analytics Leaders from the largest companies within/near Dallas! This is CDM Media's most sought-after event allowing every attendee the opportunity to build new strong professional connections, catch up with like-minded peers, gain the most current insight from those facing similar challenges, generating ideas and best … [Read more...] about Chief Data Officer Dallas Summit
dirty data
How dirty data affects your business and how to cleanse it
Clean data is the backbone of modern-day businesses. B2B and B2C companies rely heavily on their customer contact data to ensure that the marketing message reaches the target audience at the right time. It helps them achieve an edge in their respective markets. However, a lot of organizations fail to comprehend that their customer data can decay rapidly and result in massive … [Read more...] about How dirty data affects your business and how to cleanse it
How Data Cleansing Helps Your Business
Excess of everything is harmful, and it stands true for data as well. While organizations are finding meaningful ways to leverage mountains of data; bad or poor-quality data is creating equal and hindrances. Staying organized or keeping your data healthy and running is critical to business. Duplicate, outdated, inaccurate, incomplete or inconsistent data can have grave impact … [Read more...] about How Data Cleansing Helps Your Business
How Can You Tackle the Dirty Data Problem
Big data is an enormously popular concept and at the first glance, it does sound like a silver bullet. Whatever your business deals with, whatever your problem is, for that matter, all you have to do is collect the sufficient amount of data, plug it all in the computer and wait for insights. The long-awaited answers will pour out and tell you how to increase your sales, what … [Read more...] about How Can You Tackle the Dirty Data Problem
The Ultimate Guide to Data Quality and Business Intelligence
Todays marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social media marketing, and content marketing are just a few of the goals and strategies in todays marketing toolbox. However, perhaps not so … [Read more...] about The Ultimate Guide to Data Quality and Business Intelligence
