Modern marketers are presented with a vast amount of data that requires careful analysis to identify new trends and offer the best customer service. The data could be from within your organization, the market, or competitors. Insight from this data guides businesses in making key decisions - and gaining competitive advantage. But sifting through this sea of unorganized data … [Read more...] about Data Visualization in Marketing: 5 Key Steps
Why Are Big Companies Using Microsoft Power BI
The evolution of technology and the web has cast a deep impact on the business landscape across the world. Nowadays, businesses are relying a lot on digital technologies and numerous online tools to cater to customer needs better and stay ahead in the race. Regardless of the sector, businesses need to deal with large amounts of data. Analysis and processing of data have become … [Read more...] about Why Are Big Companies Using Microsoft Power BI
IoT Data Analysis and Visualization Techniques!
IoT is one of the coolest trends that has been positively affecting every industry sector. Be it retail, industrial, or manufacturing, IoT is revolutionizing each one of them slowly and steadily. While many industry leaders have deployed IoT devices in their facilities, they haven't let the technology outdo itself. One common challenge that almost every business faces with IoT … [Read more...] about IoT Data Analysis and Visualization Techniques!
Chief Data Officer Dallas Summit
For one day only, we'll bring together 60 Data & Analytics Leaders from the largest companies within/near Dallas! This is CDM Media's most sought-after event allowing every attendee the opportunity to build new strong professional connections, catch up with like-minded peers, gain the most current insight from those facing similar challenges, generating ideas and best … [Read more...] about Chief Data Officer Dallas Summit
How Do You Use a Sankey Diagram in Marketing?
Sankey diagrams are used to visualize the flow of resources or materials. They can be used to depict how much of something goes into or comes out of a system. They are not the same as flow charts, where steps are highlighted in processes. Sankey charts are the best alternatives to common pie charts or bars because both bar and pie charts show the general comparison whereas … [Read more...] about How Do You Use a Sankey Diagram in Marketing?