Theres long been a myth that millennials dont buy carsa theory that has been slowly losing credibility over the past few years, as more young people begin to lease and purchase vehicles. In fact, automakers saw record sales in 2015, following several sluggish years of decline. The myth of the absent millennial car buyer was largely based on speculative theories, which just … [Read more...] about How Millennials are Fueling Demand for Data-Driven Transportation
data-driven
5 Ways Marketers are Using Data to Drive Their Content Strategies
When you think about writing, data probably isnt one of the first things that comes to mind. After all, writing is a creative pursuit that tends to be more of an art than a science. But, if you had any previous doubts that big data and analytics are the way of the future, doubt no more. Data and content marketing are merging together and the results are outstanding. Five Ways … [Read more...] about 5 Ways Marketers are Using Data to Drive Their Content Strategies
Blockchain Opportunity Summit
Specially designed for those on the cutting-edge of business innovation, join Blockchain experts and corporate leaders for an exclusive, behind-the-scenes look at how early adopters of the technology are applying Blockchain to their business operations. Whether you are a Blockchain novice or evangelist, the Blockchain Opportunity Summit will be the premier forum for today's … [Read more...] about Blockchain Opportunity Summit
Six Tips to become a Data Driven Business
Data is everywhere. All businesses have access to it. Yet, turning data into actionable insights and becoming a data-driven business can be difficult to achieve. What does data-driven mean? A data-driven business utilises data to inform every business decision they make. By analysing relevant data and evaluating it they are able to form a conclusion and predict trends. … [Read more...] about Six Tips to become a Data Driven Business
Data-Driven Strategies to Optimize Customer Experiences and Increase Conversions
Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies. Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging they will be most apt to … [Read more...] about Data-Driven Strategies to Optimize Customer Experiences and Increase Conversions