A few months back I was having a conversation with a colleague of mine, Brad Elo. … Approach Big Data Analytics Like A Lego KitRead more
customers
How to Create a Customer Insight Strategy
Too few companies have a Customer Strategy, let alone a Customer Insight (CI) Strategy. At least, … How to Create a Customer Insight StrategyRead more
9 Ways How Commercial Analytics Create Business Value
I first became involved in commercial analytics in the eighties. First, through my involvement in customer … 9 Ways How Commercial Analytics Create Business ValueRead more
How to Personalize the Retail Experience with Data
Leading retailers have made great strides in becoming omnichannel, multichannel marketing experts. Reaching consumers across multiple … How to Personalize the Retail Experience with DataRead more
5 Ways to Leverage Big Data for a Seamless Customer Experience
Everything moving onwards in technology leaves a mark in the form of zeros and ones. Known as … 5 Ways to Leverage Big Data for a Seamless Customer ExperienceRead more