The most critical skill identified in top-performing product managers is their obsession with customers and their customer experience. In a single day, a product manager makes multiple decisions keeping their customers in mind, and some of these questions might look like - What are the problems their customer is facing today? How to solve it? What is the best possible path to … [Read more...] about Why are Product Managers obsessed with CX platforms in 2021?
customer experience
How Brands are Transforming in-Store Shopping Experience with Data
The COVID 19 crisis has tested the limits of every industry across the globe, but one industry that has suffered the heaviest blows is undoubtedly retail. With concerns over health and safety becoming purchase drivers overnight, retailers were forced to go back to their drawing boards to unlearn and relearn new mantras of customer engagement. As McKinsey reports, a large number … [Read more...] about How Brands are Transforming in-Store Shopping Experience with Data
The Need for an AI Chatbot in Customer Self-Service
In today's digital reality, customers expect resolution in no time. They prefer to go with the easiest mode of communication whenever they need help. No matter how common or complex their query is, they just need to get the job done - without having time to wait over prolonged chat conversations. Gone are the days when emails and calls were the topmost customer preferences for … [Read more...] about The Need for an AI Chatbot in Customer Self-Service
How can MDM Strategies Smoothen Supply Chain Management?
How can MDM Strategies Smoothen Supply Chain Management? Â Â Melissa AU Team | | Data quality is critical to supply chain performance. In turn, this affects customer experiences and the organization's growth. As sales volumes and marketing channels increase, supply chain professionals must be able to manage all the various data assets such as product data, customer data, … [Read more...] about How can MDM Strategies Smoothen Supply Chain Management?
CX Transformation with AI Chatbots is not a “One-Size-Fit All”‘Approach
Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX). According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right. But, there are challenges too. Some of the businesses … [Read more...] about CX Transformation with AI Chatbots is not a “One-Size-Fit All”‘Approach