Mobile has completely transformed the retail landscape. According to Pews October 2015 research, 68% of Americans have … 5 Ways to Use Geo-Location Data to Transform Your Retail Marketing StrategyRead more
consumers
A Marketer’s Guide to Using Data
Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results … A Marketer’s Guide to Using DataRead more
How to Drive 5 Times More Revenue with Data-Driven Content
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according … How to Drive 5 Times More Revenue with Data-Driven ContentRead more
3 Powerful Ways Big Data Will Impact Direct Marketing
Its no exaggeration to say that big data has revolutionised the way in which marketers can … 3 Powerful Ways Big Data Will Impact Direct MarketingRead more
A Human Perspective on the Power of Big Data
By the time 2020 hits, the international business community will be holding a gigantic hoard of … A Human Perspective on the Power of Big DataRead more