Join us for Chief Data & Analytics Officer, Insurance 2022, happening on May 24-25, 2022, at etc.venues, in New York, NY. Come together with CDAOs, CDOs, CAOs, VPs, Heads of Data Science and the like with one main goal in mind: To strategize, overcome and achieve data success within your insurance organization. In a time when being data-driven is more crucial than ever, … [Read more...] about Chief Data & Analytics Officer, Insurance 2022
big consumer data
Chief Data Officer Dallas Summit
For one day only, we'll bring together 60 Data & Analytics Leaders from the largest companies within/near Dallas! This is CDM Media's most sought-after event allowing every attendee the opportunity to build new strong professional connections, catch up with like-minded peers, gain the most current insight from those facing similar challenges, generating ideas and best … [Read more...] about Chief Data Officer Dallas Summit
The Travel-Tech Start-up, Seeking to Solve the Tourism Data Challenge.
Since 2006 the travel industry has benefited from the General Transit Feed Specification (GTFS), a standard for how data is accessible across industry stakeholders. This has opened up services like Google Maps to clearly show users how to get from A to B in the most efficient way. Unfortunately, this level of standardised data does not exist in the third largest sector of the … [Read more...] about The Travel-Tech Start-up, Seeking to Solve the Tourism Data Challenge.
5 Ways to Improve Your Influencer Marketing ROI Using Data
Marketing through influencers affords brands unique advantages. Leveraging the platform and reach that these social media influencers have created for themselves allows businesses to reach out to a massive number of people in an affordable way. That is why this industry has rapidly skyrocketed to become a globally significant marketing form. According to Statista, the … [Read more...] about 5 Ways to Improve Your Influencer Marketing ROI Using Data
Utilizing Conversational Analysis to Maintain Accurate Audience Data
For any business, data is a great tool to understand your audience and their brand perception. Data helps inform decisions about marketing and the best ways to approach customers. However, because so many consumer interactions with brands are quick and social, it is tough to make sense of what you're seeing. We'll explain what conversational analysis is and how big data … [Read more...] about Utilizing Conversational Analysis to Maintain Accurate Audience Data