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Using Big Data To Redesign Customer Experience In Ecommerce

Evelyn Johnson /
January 25, 2021

The foundation of the massive tech evolution taking place in almost every industry is based on customer engagements. Despite the industry you are operating in, your core values and strategies will all be directed towards one goal; keeping the clientele satisfied. Among the highly advanced technologies, Big Data has emerged as a buzzword. From highly established giants to … [Read more...] about Using Big Data To Redesign Customer Experience In Ecommerce

How is Data Analytics transforming the FMCG industry?

Sachin Sharma /
January 12, 2021

The current landscape for for FMCG industry has been growing at a rapid pace for a long period. Despite the positive growth prospects of the industry, its trends continuously change based on dynamic consumer behavior. Depending on the changing consumer needs and demands, there is a sudden shift in strategic decisions, FMCG companies have to get used to. Presently, Data … [Read more...] about How is Data Analytics transforming the FMCG industry?

Retail Pricing: Getting the Most Out of Machine Learning

Anna Nabiullina /
July 22, 2020

Machine learning is here to help retailers become more productive and  If you are reading this article, you are probably looking for new approaches to optimizing pricing. Simply put, traditional methods are not good enough anymore. It is true that they are still working well enough to let you survive, but they are insufficient to put you ahead of tech-savvy competition. In … [Read more...] about Retail Pricing: Getting the Most Out of Machine Learning

Big Data, Artificial Intelligence and Vending Machines: How Coca-Cola Continues to Assert Dominance

Anthony Lucas /
June 5, 2020

Prior to the coronavirus pandemic, the world was largely headed in the direction of automation and robotics. From dating apps, to robotic cooks in kitchens, to mechanised production lines in factories, human interactions were already becoming increasingly less important - but Covid-19 has only propelled us further into the world of automation. In the wake of Covid-19, the new … [Read more...] about Big Data, Artificial Intelligence and Vending Machines: How Coca-Cola Continues to Assert Dominance

Your Complete Guide to a Obtaining a 360 Customer View

Farah Kim /
April 22, 2020

If you've landed here, chances are you already know you want a 360-customer view for all the customer data in your organization. Cutting right to the chance, this blog post will help you: Identify Types of 360 Customer Views Challenges with Obtaining Consolidated Customer Views Solutions and Best Practices for Getting This View Benefits of 360 Customer View Let's get … [Read more...] about Your Complete Guide to a Obtaining a 360 Customer View

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