In today's world of programmatic ads, about 20% of the ad revenue is contributed by programmatic displays. Currently valued at about USD 10 Billion, this segment is slated to triple in about five years, as more and more companies are investing in this area. However, like most fledgling industries, most companies are still struggling to get grips on Programmatic Advertising. The … [Read more...] about How to Unlock the True Potential of Programmatic Ads
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Big Data Series
A smart approach to learn Big Data Analytics & Digital Transformation Big Data Analytics & Digital Transformation Workshops are designed for organisations to help them learn the necessary tools to create a roadmap for a comprehensive, future-proof digital transformation strategy. Led by world-class gurus, these workshops are hosting key decision makers and senior … [Read more...] about Big Data Series
7 Benefits of Business Intelligence for SMEs
Business intelligence was usually associated with big corporate businesses, in times when this process required vast human resources and expensive software and tech. Today business intelligence is brought to maximum automation and there are dozens of cheap and free BI software alternatives. Following latest trends that make BI available to small and medium enterprises, in this … [Read more...] about 7 Benefits of Business Intelligence for SMEs
How Much Should Business Intelligence Cost?
This article is an abridged version of our new whitepaper on how to build BI software into your 2016 budget. If you would like a more comprehensive examination of the full costs of business intelligence projects, you can get the full report here at no cost at all. With the new year just around the corner, its time to start preparing for a productive year--which for many … [Read more...] about How Much Should Business Intelligence Cost?
A Beginner’s Guide to Embedded Data Analytics
This abridged guide will cover the essential things to look out for in selecting and purchasing embedded analytics software. The full guide is available here. Whether youre producing automation software, SaaS products or cloud applications, its likely to assume youre collecting a lot of data in the process. With an increasing number of companies and individuals understanding … [Read more...] about A Beginner’s Guide to Embedded Data Analytics