Smarter Segmentation. Faster Results. Zero Fluff. When your message hits the right audience, it's like switching your readers on - they start engaging, taking action, and showing an overall interest in your brand. But when the targeting is lacking, it's a completely different story. The audience tunes out, thinking, "This isn't for me," and your effort falls flat. Why … [Read more...] about Cracking the Code of Smarter Audience Segmentation
audience
The Anatomy of a Data Story
Stories are how people make sense of the world, so it follows that they'd also be our way of making sense of data. As much as technology can facilitate data storytelling, it cannot (yet) perform the pivotal step of placing data into the human context. That's our job, and we're really good at it. We're such natural storytellers, in fact, that most of us already use a story … [Read more...] about The Anatomy of a Data Story
How to Increase Your ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy, the rewards are even bigger. Based on a 2015 Content Marketing Trends survey, check out these ways B2B and B2C marketers are using … [Read more...] about How to Increase Your ROI with Data-Driven Content
GSVlabs to Host the GSV Pioneer Summit – Silicon Valley
The purpose of the GSV Pioneer Summit is to scale and accelerate transformative ideas. The three-day gathering will unite entrepreneurs, global corporations, and growth investors from all corners of the world'the Global Silicon Valley. Participants will have the opportunity to meet leading startup CEOs, influential investors, and executives from global corporations using … [Read more...] about GSVlabs to Host the GSV Pioneer Summit – Silicon Valley
InsightXM Developed an Events Insight-as-a-Service Solution
 Company InsightXM Address 2 Over Rock Lane Westport, CT 06880 United States of America Founders Leonora Valvo, Chett Rubenstein & Tim Cummins Founded March 2014 Funding Boostrapped Employees 4 Website www.insightxm.com/ Rating 3 bits InsightXM is a new Big Data Startup that launched in March 2014 with an Insight-as-a-Service solution. They combine … [Read more...] about InsightXM Developed an Events Insight-as-a-Service Solution
