E-retail is without a doubt growing rapidly in the United States as well as on a global level. E-commerce sales in 2013 accounted for 5.8 percent of total sales in the US, according to the US Census Bureau. And worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% in 2014 to reach $1.500 trillion.With this tremendous growth in online shopping across the … [Read more...] about What E-Retailers Need to Know About Data Analytics
analysis
Giving The Data Back
I am male. I live in Shoreditch. I have blue eyes. A cat called Sam. I like hot chocolate. And I am 28 years old. This is data. Data is our lives, and forms our identities. These personal details are what we relinquish when we start using free services like Facebook, Google, Amazon and Twitter. This mix of trail, data and pictures that create a disembodied digital aura that is … [Read more...] about Giving The Data Back
Big Data Means Nothing If It Isn’t Smart
Big data has been the tech industrys favorite buzzword for the past few years and for good reason. Every website you visit, social page you like or follow, and wearable tech that you update is collecting data about your behaviors. For some, your car is building a database for your insurance company about when, where and even why you speed. And that implanted medical device that … [Read more...] about Big Data Means Nothing If It Isn’t Smart
Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
In the past marketing departments had an easy task, which simply was to send messages of all sorts of kind to their (potential) customers, hoping that they would reach the right customers and that they were able to sell something. This resulted in generic advertisements in newspapers, magazines or on billboards. Thanks to the web 2.0 this changed in a two-way-communications, … [Read more...] about Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
Five Data Mining Techniques That Help Create Business Value
There are many different types of analysis to retrieve information from big data. Each type of analysis will have a different impact or result. The data mining technique you should use, depends on the kind of business problem that you are trying to solve. Different analyses will deliver different outcomes and thus provide different insights. One of the common ways to recover … [Read more...] about Five Data Mining Techniques That Help Create Business Value