There is no doubt that the artificial intelligence (AI) phenomenon will have a profound impact on businesses large and small this year; that part is easy to predict. What impact it will have, and whether this is a good or a bad thing, is harder to tell. Let's start with the basics of AI. In their PwC briefing, Chris Curran and Anand Rao explained it this way: In our broad … [Read more...] about 7 AI Future Trends & What They Mean For Business
advertising
The Integration of Billboard Advertising and Digital Marketing
Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising. While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to … [Read more...] about The Integration of Billboard Advertising and Digital Marketing
Do You Know the Vital Steps to Programmatic Advertising Success?
In today's digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective. Nowadays, programmatic platforms are developing their inventory and database in a manner that any … [Read more...] about Do You Know the Vital Steps to Programmatic Advertising Success?
Are Advertisers Using Your Streaming Data Ethically?
Modern consumers face a conundrum. How can they balance the benefits of technology with the risks of their sensitive data falling into the wrong hands? We are now in the era of information. Data is raising the interest of business leaders “ and the concern of citizens. Every minute, over 70,000 transactions and nearly 4 million Google searches take place. Meanwhile, massive … [Read more...] about Are Advertisers Using Your Streaming Data Ethically?
VIbe Marketers Fest 2019
VIBE MARKETERS FEST Smart Marketing with Technology, Innovation & Intelligence Emergence of digital technologies and platforms has brought about a paradigm shift in consumer behaviour, compelling marketers to adapt accordingly. The convergence of marketing and technology now presents limitless possibilities. The 2nd Annual Vibe Marketers Fest Middle East will deep dive … [Read more...] about VIbe Marketers Fest 2019