| Company | Guavus |
| Address | 1820 Gateway Blvd Suite 250 San Mateo CA 94404, USA |
| Founders | Anukool Lakhina |
| Founded | February 2006 |
| Funding | $ 87 million |
| Employees | 450 |
| Website | www.Guavus.com/ |
| Rating | 8 bits |
Guavus is an integrated end-to-end big data solution with decision-making applications for network engineering, marketing and customer care for Telecom organisations. They fuse data together from multiple sources and analyse it before it is stored, which helps organisations make better decisions based on their different applications as well as eliminating the need to spend a lot of money on storage. Analysing the data provides business metrics that helps to optimize network capacity, improve revenue, and improve customer satisfaction as well as decision-making.
The platform is called the Guavus Reflex Platform and it is capable of creating actionable information from widely distributed, high volume data streams in near real-time. It uses algorithms and machine learning to create insights from extremely large datasets hundreds of billions of events or petabytes of data per day. They have linked with Teradata to optimize their product.
Guavus focuses on Communications Service Providers (CSPs) to help them optimize network capacity and deliver a better customer experience and thus driving revenue. It provides insights across their network, (customer) devices, content and their customers. These insights a derived from combining vast amounts network data, deep packet inspection data or unstructured machine data with demographic and billing data. With CSPs dealing with large networks they deliver solutions to $ 100 million problems.
In order to provide the insights, they use a vast array of techniques, ranging from trend analysis, outlier and anomaly detection, pattern and clustering analysis to forecasting techniques. Guavus was founded in 2006 by Anukool Lakhina, who has a PhD in data science and previously worked at Sprint Labs and Intel Labs. Up till now they have raised & 87 million in venture capital from well-known investors like Goldman Sachs, Intel Capital, QuestMark Partners and Sofinnova Venture. Their latest round, a $30 million D round, was closed in January 2013. They have been granted 5 patents and 17 are pending. They made 2 acquisitions including Neuralitc, a leading provider of mobile marketing analytics, and Pipleine technology from Applied Broadband, a leading technology for IPDR.
The global telecom industry experiences a massive growth in data, thanks to the rise of the smartphones and tablets, the next generation mobile networks (4G) and the developed world that becomes connected to the mobile internet. Those telecom companies that are able to use these vast amounts of data efficiently will outperform their peers, grow their market share and improve their bottom line results. Guavus can help the Telecom companies with an innovative solution and therefore we give them an 8 bits rating.
