Predictive analytics offers a lot of advantages for organisations to predict behaviour and drive decision-making. Predictive analytics can create a lot of value for organisations and consumers. However, there are also privacy concerns, especially when sensitive information is used. For example, predicting which employees are likely to quit their job and deliver that information to their manager. Predictive analytics offers a lot of power to organisations and there is not yet a definite answer how to wield that power. Eric Siegel, author of Predictive Analytics discusses the danger of predictive analytics.
The Privacy Concerns Of Predictive Analytics – Video
