AOL Brand Group CEO Susan Lyne discusses the benefits that user data has on their ability to reach a very targeted audience. Currently they are working on providing personalized homepages for visitors to AOL.com based on browser history of the visitor. In addition they combine 3rd party data with their own data and especially on their marketing part of their business to provide a richer experience. However, a lot of work is currently done behind the scenes to in the end provide the right content to the right people via the right channel and at the right time.
How AOL Gets Value From Big Data – Video
