Jeremy Schoemaker, an Internet millionaire and the founder of ShoeMoney, has long discussed the benefits of blogging. In a recent webinar and blog post, he pointed out that more millionaires have been created over the last decade from blogging than any other business model.
However, it takes a lot of work and ingenuity to thrive as a blogger. Many aspiring bloggers fail, because they dont come up with a well-thought-out strategy and manage their time wisely. If you are starting your first blog, you should follow these strategies and also read this data-driven guide for setting up a blog.
The Importance of a Data-Driven Blogging Strategy
Do you dream of being the next millionaire blogger? You will need two things to succeed:
- A strong drive and willingness to work long hours
- A strategy based on empirically proven strategies
Unfortunately, many promising bloggers work countless hours without getting any results, because they dont have the right strategy in place. Here are some blogging statistics you need to keep in mind while developing your strategy.
Understand the Benefits of Daily Posts
Many blogs only post articles once or twice a week. These blogs will have a harder time generating the traffic they need to be profitable. A recent study from Edison and Hubspot found that bloggers that post content every day generate 400% more traffic and leads than those that dont.
Consider Creating Multiple Contributors
Its still possible for a solo blogger to become successful. Onibalusi Bamidele, the founder of Writers in Charge is a great example.
However, blogs with multiple authors tend to do better. Nearly 63% of blog readers said they felt blogs with multiple authors were more credible. If you are trying to build your base of trusted readers, taking on other bloggers may be the way to go.
Focus on Attracting Repeat Visitors
According to recent analytics data, 80% of all blog traffic comes from new visitors. On the surface, this sounds like a good statistic, because it shows blogs always have the opportunity to build their long-term readership base.
However, it can also indicate some bloggers arent doing enough to draw repeat visitors. A team of researchers from Harvard School of Business found that increasing repeat visitors by 5% can increase profits by as much as 125%. You need to focus on converting your new visitors into loyal, long-term readers if you want to create a profitable blog.
Optimize Your Posting Schedule
If you cant publish multiple posts a day, then you need to post when you are most likely to generate exposure. Here are some things to keep in mind:
- The average blog receives more traffic on Monday than any other day of the week.
- Blog posts published around 11 am EST get more page views than posts made any other time of the day.
- The average blog post receives more inbound links if it is posted on Monday or Thursday.
- Blog posts published on Saturday receive the most comments.
This data suggests that its a good idea to publish more posts on Monday than any other day of the week. Of course, if you have the resources, you should post content every day to get the best results.
