This Specialization builds a structured pathway through marketing strategy and management, beginning with the purpose of … Marketing Strategy & ManagementRead more
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Advanced Campaign & Channel Analytics
Most marketers can read a dashboard. Far fewer can audit attribution models to find undervalued channels, … Advanced Campaign & Channel AnalyticsRead more
Data Analytics: Graph Analytics
The relationships in your data tell stories that row-and-column tables can’t surface. Graph analytics gives you … Data Analytics: Graph AnalyticsRead more
Market Strategy & Targeting
This course builds your foundation in go-to-market strategy by helping you connect market analysis, customer insights, … Market Strategy & TargetingRead more
Foundations of Information Systems
This course explores the critical role of Business Information Systems in optimizing organizational efficiency, decision-making, and … Foundations of Information SystemsRead more