Most marketers can read a dashboard. Far fewer can audit attribution models to find undervalued channels, build seasonal forecasts that inform budget decisions, analyze cohort retention curves, diagnose GA4 data gaps, or design A/B tests with statistical rigor. This program develops all of those skills. Advanced Campaign & Channel Analytics is an intermediate program designed for marketing analysts, performance marketers, digital marketing professionals, and growth strategists who want to develop rigorous, data-driven measurement competency.
Across eleven focused courses, you will master the complete advanced analytics workflow: analyzing user behavior segments, optimizing campaigns with attribution models, evaluating paid media performance, analyzing CRM pipeline data, performing cohort analysis, building marketing forecasts, generating AI-powered visuals for A/B testing, running structured A/B tests, building and testing executive dashboards, presenting data stories using the SCQA framework, and extracting actionable insights from Google Analytics 4 explorations. You will work with tools including Google Analytics 4, Google Sheets, Excel, HubSpot CRM, Mailchimp, and generative AI platforms throughout, applying hands-on techniques to realistic marketing analytics scenarios. By the end of the program, you will be equipped to measure, optimize, and communicate marketing performance with the analytical precision and strategic clarity that senior marketing roles demand.
