| Company | SiSense |
| Address | 100 Marine Parkway Suite 175 Redwood City, CA 94065 United States |
| Founders | Elad Israeli & Eldad Farkash |
| Founded | September 2004 |
| Funding | $ 13.5 million |
| Employees | 50 |
| Website | www.SiSense.com |
| Rating | 7 bits |
SiSense, an Israeli founded business analytics startup, has developed a business intelligence solution named Prism. Prism is a simple tool that can cope with complex problems. It can be installed on a normal $ 1,000 laptop within an hour and it can crunch and visualize the results of a terabyte of data. There is no need for data scientists to install Prism and it can be used for any type of data, in any industry.
This almost sounds to good to be true but looking at the recent $ 8 million extra investment SiSense received from its current investors Genesis Partners, Opus Capital it looks like it is true indeed.
Prism is suitable for organizations handling hundreds of millions of records, which is way past the point where they can still use Excel and are required to move to more expensive tools. There are several specialised tools for it, such as Tableau Software, which we described earlier on BigData-startups.com. However at a certain point these tools are not suitable anymore and that is the moment companies should start using Prism.
SiSense has created several tricks in the five years that they have developed Prism. These tricks make it possible to analyse large amounts of data rapidly. It uses the computer memory as well as the hard drives in order to handle more data faster. It relies on column-stored databases, which it can break into smaller mini-tables to analyse it faster. It is also developed for parallel processing on 64-bit computers with multiple cores, which are everywhere available nowadays. These tricks make Prism easy to use and to install, without the need for a lot of IT support, saving companies time and money. Perhaps that is the reason why SiSense is used by some of the largest companies such as Philips, Target, ESPN and NASA to name a few. The system is easy to operate as users can drag-and-drop to create visualized reports of any kind. Prism requires an annual subscription plan.
The technology behind all this, ElastiCube, has been built from the ground up for 64-bit multiple core computes, thereby using all the benefits of these new hardware. The query processing engine, called ElastiCube IQ, stores usage patterns for each column-stored databases, together with hardware type and real-time available resources to generate a query execution plan to reduce hardware usage.
SiSense has been developed since 2004 and after five years of optimizing the algorithms used it has now grown to a full company with 50 employees and customers from 48 countries. They have won several awards and have patents pending. Therefore, Big Data Startups gives SiSense a 7 bits rating.
