| Company | Collective[i] |
| Address | 130 Madison Ave New York, NY, 10016 USA |
| Founders | Stephen Messer, Heidi Messer & Tad Martin |
| Founded | 2007 |
| Funding | Unknown |
| Employees | 35 |
| Website | www.collectivei.com |
| Rating | 6 bits |
Collective[i] is a Software-as-a-Service provider that helps business leaders answer their toughest question with big data applications. Co-founder Heidi Messer believed that the next generation of highly successful companies will be organized around data. The goal is to make that data easily accessible for business leaders. Together with the other co-founders Stephen Messer & Tad Martin they spent three years to develop just such a platform.
The software of Collective[i] gives business leaders and marketing executives insights in their sales and marketing data such as campaign information, operations data, conversion data and other related data. This provides them with a 360-degrees customer view and better insights for decisions making. Collective[i] offers a wide range of technologies that make this possible. The platform includes a data warehouse, data engine for integration, data-mining, analytics and visualizations for all the data collected. The applications are available via the cloud and can be used instantly after the connection is made.
The objective of Collective[i] is to remove any complexity around data and enable collaboration which in turn can lead to creative strategies. They help to integrates data from all the different data sources marketeers currently work for. In order to start using the platform, public or private companies do not need to go through a long and expensive development phase, but the SaaS platform uncovers information immediately. One important aspect of Collective[i] is, and an advantage to other parties in the market, is that they standardize and unify data from existing tools. This allows users to easily link different (public) data sets to uncover additional insights.
The current management team has all what it takes to make Collective[i] a success in the coming years. They built upon the knowledge gained after having founded LinkShare Corporation, which is host to one of the worlds largest online affiliate networks. In 2012, Goldman Sachs named Heidi Messer as one of the 100 Most Intriguing Entrepreneurs. Although, there are more and more big data startups arising that claim to make the lives of marketers and business leaders better with more insights and answers to the right questions, we give them 6 bits rating.
