Last October a New York based start-up called Placemeter won the Alpha pitch competition at the … How Placemeter’s Real Time Data Source Can Change Marketing As We Know ItRead more
Author: Stijn van Lieshout
Stijn van Lieshout is currently getting his Master's degree in Digital Marketing at the Smurfit School of Business in Dublin. He believes in a future in which industries will be dominated by firms that are competent in acquiring, integrating and using data in clever ways. His articles are mainly focused on how businesses can use Big Data to develop a better and more intimate marketing strategy.