Unless you are the Kardashians, you understand your family better than an outsider. You know exactly … A Tech reboot: why are fashion companies building their in-house analytics competencies?Read more
Author: Santosh Kumar
Santosh Kumar is a senior marketing professional with extensive experience in helping business’ get the very best in BI and Analytics Solutions. If your business is looking to adopt and leverage analytics in any form, he is the person you need to be talking to.
Advanced Analytics in the Quick Service Restaurant Industry
The fight over which restaurant gets to satisfy your appetite is surely heating up. With ~$800B … Advanced Analytics in the Quick Service Restaurant IndustryRead more
‘Moneyball’ing data A closer look at how churn and propensity models work
No matter how well you understand the subject and all the formulas, equations and algorithms that … ‘Moneyball’ing data
A closer look at how churn and propensity models workRead more
From Analog to Algorithms The Evolution of Marketing in Retail
As someone who loves retail and the technology behind it, looking back at how things were … From Analog to Algorithms
The Evolution of Marketing in RetailRead more