Big data can provide retailers with valuable information to improve their business; from buying patterns to what their customers are looking for. Big data in the retail industry is often closely linked to the data coming from point-of-sales systems. As research has shown that 37% of all retail sales are driven by some sales offer. So if you can improve these offers with big data technology, it offers a lot of opportunities for retailers to drive their revenue. Paul Merritt, Lexmark’s industry director for retail also discusses whats next for the retail industry with big data.
How Should Retailers Harness Big Data – video
