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15 Visual Insights To Get Your Organization Ready For The Future

In order to provide direction to organizations that are looking to increase the value from data, GoDataDriven brought together 15 visual insights into one comprehensive infographic.

Critical Success Factors for a Data Driven Organization

As no less than 92% of organizations are convinced of the enormous opportunities of data, most organizations are increasing their budget for data operations this year. As visualized in the infographic of Big Data Survey, as executed by Dutch data services firm GoDataDriven, support from the management and a clear comapny vision on data are crucial for success with data.

The number of organizations that have included Big Data as a part of their overall strategy greatly outnumbers the organiations that currently see no place for Big Data in their strategy.

GoDataDriven also found that most companies are struggling most with making data available and realizing sufficient time to experiment. Experimentation is crucial, but often organizations lack the structure to allow experimentation and an agile working way. As not many businesses are able to bring their models into production, only 8% of organizations points out the optimization of their predictive model as biggest challenge.

Data is a Key Competence

If organizations would go to data school, they expect to get a 6 as a grade, enough to pass, but nothing that distinguishes an organization from its competitors. It is time for organizations to receive some tutoring. Data is a key competence and A grades in this field are a good investment that will provide competitive advantage in the years to come.

Data from CRM and website are most commonly used, but it is expected that in 2016 more companies will start benefitting from the use of data from video, audio and images.

At the end of 2018 40% of organizations expect that they will be using advanced methods like deep learning, artificial intelligence and predictive models.

View alle the key take-aways from Big Data Survey in this comprehensive infographic:

Comprehensive infographic of Big Data Survey by GoDataDriven

For over 15 years, Walter van der Scheer (@wvanderscheer) has been active on the intersection of marketing and technology. After succefully growing the market share of an IT training institute, Walter joined Copernica, which at the time was a marketing software startup. As commercial manager, Walter was responsible for the growth from 0 to 4,000 users and a successful expansion to various European countries. Nowadays, Walter is CMO at the leading Dutch data consultancy firms GoDataDriven (@GoDataDriven) and Binx.io (@binxio). Walter enjoys sharing knowledge and insights from the latest technological innovations, from data and AI, to cloud, and blockchain.

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