Artificial intelligence has been around for quite some time, but its recent boom in popularity makes it one of the most exciting technologies to watch.
AI has various applications and is a perfect fit for ecommerce marketing “ from customer service chatbots to predictive analytics, many tools can help you make your retail business more efficient.
In this guide, we have revealed some of the best AI tools to improve your ecommerce marketing efficiency.
Best AI tools to use for ecommerce marketing
Virtual shopping tools
Though Virtual Reality is booming in every industry, it remains underutilized in the ecommerce industry.
Recently, a few reputed ecommerce companies like Alibaba have started implementing virtual reality applications on their website (Alibaba Buy+). The VR apps provide a virtual shopping experience to the customers when they wear a VR headset. As a result, the customer understands how the product works when he purchases it.
Many third-party companies are offering Virtual Reality services to ecommerce store owners. Indeed, it helps the ecom store owners to improve the conversion rate on the store.
Personalized recommendation tools
Many ecom stores spam customers with recommended products lists. However, in our research, it has been found that providing personalized recommendations have a higher chance of converting compared to random requests.
Some practical AI tools that can help your customers get personalized recommendations on your store are choice.ai and personali. These tools collect the data from customers and provide advice accordingly.
Choice.ai provides personalized banners, landing pages for ecommerce websites and drives good conversions through mass discounts and promotions across the website.
Marketing optimization tools
Most ecommerce store owners subscribe to complex marketing software and end up paying a huge subscription fee every month. It will waste money, time, as well as create a destructive impact on the store.
Marketing optimization tools like Intempt play a crucial role in understanding the visitor behaviour and drive-in conversions on your website pretty smoothly. This tool deploys ML (Machine Learning) on your website and analyses the user behaviour through a unique fingerprint. It helps in anticipating the future behaviour of the user.
In short, tools like Intempt collect the user data and provide a detailed visitor journey report to the marketing and engagement teams to make informed decisions.
With cold email tools, you can personalize your email templates using AI scrapped articles with summary snippets. This way, you can make your emails hyper personalize in just a few seconds.
Autocomplete search tools
If you provide a fast yet memorable experience to your visitors, the chances of getting higher conversions on your store are high. One such feature that comes in handy is the autocomplete search.
The auto search feature shows unique product recommendations which the user has not thought of before landing on your ecommerce site. It, in turn, increases the time spent on your website (as the user searches multiple products) and increases the average purchase value of your store.
Voice search tools
With the increase in smartphones and features like voice commands, optimizing the websites for voice search has become essential. Moreover, voice search makes product research faster than text search.
Few apps like Chloe AI and EasyAsk provide relevant product lists to the customers when they perform voice searches on the ecommerce website. EasyAsk works on a Natural Language Processing technology to deliver the product recommendations with the highest accuracy. Moreover, this tool supports seven languages which increases the chances of conversions from the respective countries.
Smart advertising tools
If you are short of funds for advertising and marketing, it is time to switch to intelligent advertising tools. Tools like Sizmek, AdGooRoo help get good conversions by promoting your products to the target audience smartly.
These tools help in optimizing your ads as well as reach your target audience with ease. Earlier, Google and Facebook were the only ways to promote products, but now these advertising tools have made the life of ecommerce store owners simpler.
Brand mentioning tools
When a customer gives a negative review for an ecommerce store, they are not aware of it instantly. They will know about this when they check manually on various review sites or want to clear them. It is crucial to monitor for negative reviews about your brand constantly.
If not cleared on time, it leads to a decrease in domain authority. It is difficult for the marketing team to search for negative thoughts about your brand. It is crucial to have a brand mentioning AI tools like Awario. It handles online reputation management effectively.
Conclusion
For reducing the time spent on repetitive tasks and improve conversions on your ecommerce store, it is essential to have these AI tools. These tools help you make an informed decision by understanding the user behaviour on your website.
