Brand identity and Strategy is a IE Business School course for those professionals who are ready … Brand Identity and StrategyRead more
Topic: Marketing
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start … Fundamentals of Social Media AdvertisingRead more
Customer Value in Pricing Strategy
The traditional approach to pricing based on costs works to pay the bills, but it leaves … Customer Value in Pricing StrategyRead more
Branding and Customer Experience
Whether students come from a Branding or a Customer Experience background or perspective, this course will … Branding and Customer ExperienceRead more
Introduction to Personal Branding
Though the concept of personal branding isn’t new, questions remain about how to create one and, … Introduction to Personal BrandingRead more