At a time in our history when there is more data than ever before, the overwhelming majority of companies have yet to see the full potential of better data insights. PwC and Iron Mountain recently released a survey on how well companies are gaining value from information. The results showed a huge disconnect in the information that is available to companies and the actual … [Read more...] about Why 96% of Companies Fail With Marketing Data Insights
visualizations
3 Ingenious Use Cases for Business Intelligence Tools
One of the most exciting things about a formerly-niche technology becoming mainstream is the way it mutates and evolves by means of its end users ingenuity. One famous example could be the case of a product that was originally meant for cleaning coal residue from wallpaper, and eventually came to be the Play-Doh todays children know and love. Business intelligence … [Read more...] about 3 Ingenious Use Cases for Business Intelligence Tools
5 Actionable Ways Big Data Can Improve Innovation
Following the second day of the Front End Innovation Conference in Boston, nestled in the Boston Fish Pier, Signals held a stimulating panel event that discussed actionable ways to use data analytics to improve innovation. Moderated by Co-Founder and editor of Innovation Excellence Julie Anixer, along with Thomas Thurston of Growth Science, innovator and entrepreneur Frank … [Read more...] about 5 Actionable Ways Big Data Can Improve Innovation
5 Interview Questions for Your Next Big Data Vendor
It's easy to have unrealistic expectations of big data companies considering all the hype surrounding big data and predictive analytics. If you need to choose a big data vendor, you have an increasing number of options, but it's important to go into the decision with realistic expectations about what you want big data to do for you. Let's dive a bit deeper in selecting the … [Read more...] about 5 Interview Questions for Your Next Big Data Vendor
3 Important Fundamentals of Using Data Visualization Tools
IBM Watson, Tableau, Si.Sense, and Microstrategy are but a handful of the data visualization spinoffs that the industrialization of analytics is producing. The data supply chain is indeed in full maturation stages. Behemoths IBM and Oracle were previously in the business of selling hardware (servers) for the mass storage and aggregation of information. However, today they are … [Read more...] about 3 Important Fundamentals of Using Data Visualization Tools
