As the worlds largest non-alcoholic beverage company, Coca-Cola generates Petabytes of data from various sources. Multi-channel retail data, customer profile data from loyalty programs, social media data, supply chain data, competitor data, sales and shipment data from bottling partners as well as transaction and merchandising data. Coca-cola collects vast amounts of data and … [Read more...] about How Coca-Cola Takes A Refreshing Approach On Big Data
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ParStream Is A Real-Time Big Data Analytics Platform
Company ParStream Address 275 Shoreline Drive Redwood City, CA 94065, USA Founders Michael Hummel, Jrg Bienert & Norbert Heuer Founded 2008 Funding $ 5.6 million Employees 40 Website www.ParStream.com Rating 8 bits ParStream is a big data analytics platform that is capable of delivering sub-second response time on terabytes of data. Launched in 2008 in … [Read more...] about ParStream Is A Real-Time Big Data Analytics Platform
The Datafication of People and Stuff and Things
So I thought I was being original for writing a piece on datafication. But when I searched it, I saw that many before me had written about it, and just like the word Big Data, so too had datafication become a buzzword, just like buzzword before it had become a buzzword. But like Chumbawumba, I get up again, and this will not keep me down. First, the definition. There is no … [Read more...] about The Datafication of People and Stuff and Things
Five Factors to Consider for Your Big Data Initiative
The four Vs. If youre reading this post, chances are good you know what they stand for. In the off-chance you dont, they represent volume, variety, velocity, and value. The first three are relatively quantifiable. The fourth, however, is a bit less tangible, less quantifiable, and as a result it makes it hard to associate a solid ROI to the concept of Big Data usage. This in … [Read more...] about Five Factors to Consider for Your Big Data Initiative
The Balance Between Big Data Benefits And Big Risks – Video
The recent revelations about the NSA's secret program makes people aware of the world of big data and the thin line between the benefits and privacy concerns related to big data. The challenge is to get all the great benefits from big data, such as better medical healthcare or fewer casualties in traffic, while finding a balance with the loss in privacy. Trust and transparency … [Read more...] about The Balance Between Big Data Benefits And Big Risks – Video